Marketing Process Questions Essay Example | Topics and Well Written Essays - 500 words

Marketing Process Questions - Essay Example Even though the customers at the hotel are satisfied with the service that Hydro Tech offers and there is a demand for such service, but the buying power remains in the hands of the manager who has to check for the feasibility of such cleaners. Hydro Tech vacuum cleaners are more costly than the average vacuum cleaners and since the consumers in the hospitality industry usually buy at low bulk price, they are not willing to spend almost double of the price of the average vacuum cleaner. Furthermore, vacuum cleaners by Hydro Tech require initial training before they can be used by the average consumer. Thus Hydro Tech would have train the entire cleaning staff of the particular hotel and for this the manager would have to allocate time for the training. The marketing process allows an organization to understand its target market and to develop marketing strategies that suit that particular target market. When an organization is catering to different target markets, it is imperative that the marketing strategies for different target markets are different. For example, in the airline industry, the marketing tactics for first class passengers differs from that of economy class. In a similar way, when Hydro Tech moved from the health industry and towards the hospitality industry, it was important that they revise their marketing tactics to suit the needs of the target market. Hydro Tech was unable to develop a marketing strategy that catered to the needs of the target market and this is because of lack of understanding of the marketing truths. Firstly, Hydro Tech did not analyze the situation properly, that is, it failed to understand the decision making process of the consumers in that particular industry, Secondly, since Hydro Tech f ailed to understand the target market, they did not produce a marketing strategy that would attract to this target market. Thirdly, they did not make

Specialized Investment Essay Example | Topics and Well Written Essays - 1250 words

Specialized Investment - Essay Example vidual with the opportunity to focus his money in the desired industry or sector, and spread his investments in the various companies in that industry or sector. The diversification of investments allows investors to reduce the risk of their respective investments. Another important advantage of mutual funds is liquidity. One can redeem mutual fund shares on any day at the funds net asset value per share. Another benefit is that an investor would not pay any commissions or other fees upon redemption of the mutual fund. It is only when an investor owns certain classes of shares that he may be required to pay a deferred sales charge if the shares were not held for a specified period of time. As a way to reduce the negative effects of short-term trading in mutual fund shares, mutual funds have implemented redemption fees if shares are held for less than a specified period of time. The deferred sales charges and redemption fees increase the cost associated with redemptions. (Braham, 2007) Mutual funds enable investors to avail of the services of a professional asset management. A mutual fund is managed by a professional manager, who initiates and leads investment decisions on behalf of the fund. The portfolio manager is assisted by competent analysts who conduct research on market conditions, industries and individual companies. Small investors would not be able to avail of the services of a professional fund manager outside of a mutual fund. A mutual fund is easy to manage as investors are continually purchasing and redeeming shares of the fund. Mutual funds offer intra-day pricing which helps investors get a good price for their shares at the end of the day. Before investing in a mutual fund, there are several caveats one must observe. First, determine how the fund impacts one’s tax bill.The law requires a mutual fund to make a capital gains distribution to shareholders if it sells a security for a profit that cant be offset by a loss. If one gets a capital

Unfair Terms in the Contracts and Exclusion of Liabilities Essay

Unfair Terms in the Contracts and Exclusion of Liabilities - Essay Example This may be due to the lack of a precise definition of the term ‘reasonableness’ under the provisions of the Act, the lack of which   that gave enormous freedom to the courts to decide on the reasonableness depending on the particular circumstances of the individual cases. Moreover the courts distinguished between the business transactions and the goods or services supplied to the consumers to decide on the reasonableness of the cases which enhanced the complexity of the issues arising from the operations of the Act. But it is certain that the Unfair Contract Terms Act 1977 considers the invalidation of the limitations and exclusions of the liabilities arising out of the operation of the standard written terms of business in case they are found to be unfair or unreasonable. This would leave the contractors facing an unlimited liability with respect to any issues arising during the course of construction process with the developers or the employers as the case may be. T he Court of Appeal has recognized the reasonableness of the claim for exclusion of the liability of an IT supplier in the case of Watford Electronics v Sanderson. In this case Lord Justice Chadwick observed that â€Å"where experienced businessmen representing substantial companies of equal bargaining power negotiate an agreement, they should be taken to be the best judges of the commercial fairness of that agreement. The court should in these circumstances be slow to intervene to substitute its own judgment.†Ã‚   Thus the decision of the Court of Appeal had acted.

The strategy consulting companys products Assignment

The strategy consulting companys products - Assignment Example In its activities such as assessment, formulation and decision making, this firm concentrates on the interest of their customers who plays a vital role in the success of the organization. While carrying out their plans, this organization makes sure that it has put the interest of their clients above everything. In a business, buyers or clients play a significant role because they generate the necessary income to make the business continue running its projects and be able to pay its employees (Grant & Jordan, 2012). The MGT510 strategic management calls for a strategic choice, analysis and strategic implementation from a company while carrying out its processes (Grant & Jordan, 2012). However, in its operations, this organization carries an intense analysis of their clients by asking for so much details from them, a feature that the MGT510 strategic management does not mention in its ways of operation. This company collects so much information from clients to be sure of their credibility. As much as it is important to allow customers their privacy, it is also important to gather enough information from them to be able to know how to handle their cases (Robinson,

Knowledge management and knowledge engineering Assignment

Knowledge management and knowledge engineering - Assignment Example I know these topics because I have interacted with them and understand their characteristics or aspects. The topics I have information about are a company’s annual report, the weather of my location, the weather of another location and the content of a television news program. These topics only present data that has been contextualized. The primary characteristic that distinguishes knowledge and information is my interaction with a situation. Situations in which I interact with a topic and confirm the available information lead to the creation of knowledge about the topic. Situations in which I have contextualized data are informing situations. The series of readings can be transferred into knowledge through the processing and contextualization of the readings. The readings are processed according to the weather. The processed data is then contextualized to information. The information is compared or related to previous information in order to confirm the likely weather event. Activities in knowledge acquisition should be extraction, structuring and organization of knowledge from a source. Knowledge validation should involve the monitoring of a database in order to ensure that previous data is adequate and reliable. Knowledge representation should involve the representation of data into a form that is understandable. Inference should involve the derivation of conclusions based on premises that are assumed true. People affiliated to knowledge management conduct the studies.

Discusion Essay Example | Topics and Well Written Essays - 500 words - 3

Discusion - Essay Example To illustrate this, when people get into a building they would clearly mark the entrances and the exits as a matter of instinct. Unfortunately, what they do not notice would be the fire exit points as they obviously assume that the common entrance or exit points may be the safest exits when a fire occurs. Individuals fear using the emergency exit points mainly due to the unfamiliarity to the route since they did not use them when accessing the building (Clarke, 2002). Secondly, uncertainty of the whether the route would lead to safety in that they may not be open is also another reason why these routes are not used during an emergency. Moreover, a trait that came out during these researches is the different reactions between men and women when confronted by a fire. For women, the most obvious thing that they would do would be to evacuate infants or the elderly, if any. Ironically, for their male counterparts trying to fight the fire would be their immediate response instead of scampering for safety. On the other hand, the reaction by toddlers would be very different to that of adults, as children tend to hide and await rescue by people who are older than they are (Clarke, 2002). Children perceive those older than them to be more able to lead them to safety as they have been around long enough to know what to do and when. Even when being led to safety, children would feel the need to carry with them something that they hold dear, like a toy or a doll, and then feel as if they also rescued something. These clearly depict the various reactions that different age and genders would have in the event of a fire. On the contrary, many tend to think that commotion would awake people when they are in deep sleep but the opposite would do, soothing and peaceful sound. Therefore, in the occurrence of a fire those sleeping would consider unnecessary noise to be a nuisance, ignoring the imminent danger present as

William Shakespeare Quotes and Quotations Essay Example for Free

William Shakespeare Quotes and Quotations Essay Famous Quotes and Quotations from the plays of William Shakespeare Shakespearean quotations such as To be, or not to be and O Romeo, Romeo! wherefore art thou Romeo? form some of literatures most celebrated lines and if asked to recite one of William Shakespeares most famous quotes or quotations the majority of people would choose one of these. However, many expressions that we use every day originated in William Shakespeares plays. We use the Bards words all of the time in everyday speech, however, we are often totally unaware that we are borrowing sayings from his work! William Shakespeare is attributed with writing 38 plays, Famous Shakespearean sonnets and 5 other poems and used about 21,000 different words. William Shakespeare is credited by the Oxford English Dictionary with the introduction of nearly 3,000 words into the language. Its no wonder that expressions from the works of William Shakespeare have become anonymous parts of the English language. William Shakespeare Quotes Plagiarism! The words and quotes of the William Shakespeare can be found everywhere! Shakespearean quotations can be heard on the radio and television on a daily basis. The advertising media love to make use of William Shakespeare quotes and sayings. Famous authors have even used Shakespearean quotations as titles for their books such Aldous Huxley and Brave New World. And speaking of famous authors did you know that What the dickens was one of the quotes used by William Shakespeare, long before Charles Dickens was born? Other famous Shakespearean quotations such as Ill not budge an inch, We have seen better days ,A dish fit for the gods are all used frequently and, almost as a parody, the expression its Greek to me is often used to describe a frustrated students view of Shakespeares work! Politicians dig deep into their pool of William Shakespeare quotes and quotations such as Fair Play, Foregone Conclusion , One Fell Swoop, and Into Thin Air . Furthermore, other Shakespearean quotes such as to thine own self be true have become widely spoken pearls of wisdom. So quotes from William Shakespeare have now become household words and sayings and just to emphasise the point household word is also one of the Bards anonymous quotations! Some Famous examples of William Shakespeare Quotes and Quotations ! To be, or not to be: that is the question. Hamlet (Act III, Scene I). Neither a borrower nor a lender be; For loan oft loses both itself and friend, and borrowing dulls the edge of husbandry. Hamlet (Act I, Scene III). This above all: to thine own self be true. Hamlet (Act I, Scene III). Friends, Romans, countrymen, lend me your ears; I come to bury Caesar, not to praise him. (Act III, Scene II). But, for my own part, it was Greek to me. (Act I, Scene II). The course of true love never did run smooth. (Act I, Scene I). Best Known William Shakespeare Quotes and Quotations ! The most celebrated of William Shakespeares sayings and quotations from each of his famous plays are listed below. Full details of the plays by William Shakespeare, together with their full scripts, may be accessed via each plays specific section. forwarded from. http://www. william-shakespeare. info/william-shakespeare-quotes. htm